AMSOIL has a long heritage in racing. The company's involvement peaked in the 1980's with the sponsorship of such racing greats as three-time Indianapolis 500 champion Bobby Unser and two-time Indy Champion Al Unser, Jr. The Unser connection also included Bobby, Jr., who won the famous Pike's Peak Hill Climb in 1981. AMSOIL brought its own car to "The Brickyard" in 1980. Dick Ferguson qualified the "AMSOIL Special" for the "Greatest Spectacle in Racing." Unfortunately the dream was shortlived due to a crash.
AMSOIL was a major sponsor of American Speed Association racing which featured future NASCAR superstars Alan Kulwicki, Dick Trickle and Mark Martin. In fact, a die-cast replica of Martin's blue Camaro with an AMSOIL logo emblazoned on the hood has been available in NASCAR memorabilia shops and on-line. AMSOIL racing brings back names like Dave Watson, Bob Senneker, Buddy Schrock and Butch Miller. When he wasn't driving or working on racecars, Watson was answering questions for AMSOIL Pipeline readers.
AMSOIL wasn't just into automobile racing. The First in Synthetics ventured into powerboat racing with the first family of the sport, the Seebolds, with Mike Seebold piloting. Team Aaen moved AMSOIL into Ice Oval Snowmobile racing with Hall of Famer Bobby Donahue and it was "Showtime" for Tom Hoover with AMSOIL.
Bobby Unser raced hard for AMSOIL and remains close to President Al Amatuzio to this day
Mark Martin and AMSOIL teamed up on the ASA racing circuit.
Seebold Racing put AMSOIL to the test on water 20 years ago.
AMSOIL was big in drag racing with legendary funny car driver Tom Hoover.
Team Aaen and AMSOIL were dominant on the ice racing circuit.
A young Al Unser, Jr. makes his name in racing with AMSOIL products in his car's engines.
An example of the AMSOIL popularity in racing was its front-of-the-field emergence in SCCA events.
Dave Watson lent his driving talents and racing knowledge to AMSOIL.
Racing into the Future
Today, AMSOIL enjoys resurgence in the racing world and more exposure than ever before. New teams and drivers are forging names for themselves as the Team AMSOIL presence grows in all segments of motorsports.
Steve Scheuring has taken drivers DJ Eckstrom and Justin Tate to the top of world-class snocross racing. Motocross/supercross riders like two-time national and US Open champion Mike LaRocco, along with 2003 125 West supercross champion Travis Preston have allowed Rick Zielfelder to create one of the most popular and recognized teams. Formula One powerboat racing has legendary Terry Rinker representing AMSOIL. The company has expanded into off-road racing with Dan Vanden Heuval and Mike Oberg.
Dealers and their co-op sponsorships have AMSOIL involved in everything from monster trucks and mudders to professional anglers and offshore powerboats. AMSOIL is racing into the future. Come meet many of the top AMSOIL racers at the 30th Anniversary Convention July 17-19, 2003.
Team AMSOIL grabs another checkered flag. This one belongs to Terry Hinker.
The snowmobile market grows for AMSOIL due in part to the top finishes of D.J. Eckstrom and Team AMSOIL.
Mike LaRocco leads AMSOIL to the podium in motocross and supercross.
